The water cycle and life cycle are one.

The single line encapsulates the singular truth of life on earth. The one way to enjoin progress with purification, optimize resources and minimize waste is to purify our existing water resources.

Scientifically speaking, water purification is the process of removing assorted contaminants, chemicals, salts, suspended solids and gases from water. While the basic purpose of doing so is to disinfect it for human consumption, water purification also serves industrial, medical and chemical needs.

Even as the planet struggles with the weight of a never before population count, environmental water contamination is the leading worldwide cause of death and disease adversely effecting over 1 billion people every day in developing countries.

As per the World Economic Forum, water crisis is the world’s third greatest risk by impact.

We have reached a stage where all sources of our drinking water, including municipal systems, wells, lakes, rivers, and even glaciers, are polluted. While many pollutants are found at levels not enough not to cause immediate discomforts or sicknesses , it is proven that even low-level exposure to many common contaminants will, over time, cause severe illness including liver damage, cancer, and other serious ailments.

But the root of the problem is even more grim: we are running out of water-and pretty fast at that.

According to a 2016 study by the WEF, aquifer depletion in agricultural regions would deny 1.8 billion people access to water by 2050.

Closer home, the same study projects that aquifers in India’s Upper Ganges basin may be depleted within 25 years. That’s not all. A 2015 study by NASA says the Indus basin, which majorly contributes to India’s food production, is under maximum stress.

Groundwater is under constant threat from both agricultural and urban uses, as it serves over 60 per cent of India’s irrigation needs.

To cut a long story short, every single source of water available to us in under tremendous strain, and desalinating water is the one answer to a thousand pressing questions. From addressing concerns of water shortage to the provision of safe water, thereby empowering communities, both locally and internationally, refining and recycling water is the only way ahead.

Here’s where a thought like UltraFlux comes in.

Our membrane technology is innovative (ever evolving, in tune with the need on hand) intelligent (able to solve the problem), indigenous (locally developed; in sync with socio-cultural-demographic requirements), and ultimately indispensable-just like the water cycle.

UltraFlux: Innovative. Intelligent. Indigenous. Indispensable.